Greatness lies at the core of our brand philosophy, dating back to 1908. The Jura Mountains, north of the Western Alps. Swiss mechanical engineer Wolfgang Widder had embarked on a solitary expedition, driven by ambition to go where few dared venture. Through sheer tenacity, he battled a snowstorm and set forth to create his legacy, beginning with a timepiece infused with his signature style and mechanical genius. Aries Gold was born, with the prefix Aries, or Widder in German, serving as the astrological representation for perfection. The Gold suffix reinforced the esteemed virtues of class and innovation. Business was brisk, and after Widder passed on in 1943, it continued to flourish into the 1970s. Operations then shifted to Singapore, where a reputation for pioneering timekeeping equipment used in the shipping and aeronautics trades was built.