A jewellery collective, AREUM was conceptualised by two friends who longed to introduce variety and eliminate monotony from everyday accessories.
Here, simplicity meets individuality. AREUM prides itself on epitomising affordable luxury. While unpretentious, each unique piece of jewellery seeks to beautify its wearer – a nod to ‘AREUM’, which stands for ‘beautiful’ in the Korean language. With its ever-changing selection of carefully curated and crafted pieces, women of all ages and walks of life can expect to find something of desire and relativity here.
The AREUM lady is simple, somewhat quirky, effortlessly chic, confident and sophisticated all at the same time.