Cement gel for extreme hold. This advanced formula provides an extra rigid hold ideal to design, sculpt and fix the most daring styles and to create spiky looks. This product is enriched with PRO-VITAMIN B5 to bring hair strength and health. Dare to wear extreme hairstyles and unlimited looks! DIRECTIONS Apply a small amount of product on both hands and distribute on wet or dry hair. Create your look with a comb or use your fingers to style it. Show your personal style. This product attains its maximum hold 10 minutes after its application. If you wish to highlight some wicks, apply on dry hair. It can be easily removed.it does not leave any residue.